MMM | Econometrics | Brand Health
A boutique data science consultancy helping businesses measure what matters, through market mix modeling, Bayesian econometrics, and rigorous statistical analysis.
Get in touchWhat we do
Rigorous quantitative methods applied to real commercial questions, delivered as clear answers rather than black boxes.
Quantifying the impact of marketing investments across channels, online and offline, so businesses know exactly what drives sales and where to invest next.
Probabilistic modeling frameworks that incorporate prior knowledge and uncertainty, producing robust, interpretable results even with limited or noisy data.
End-to-end data science solutions using Python and SQL, from raw data processing and feature engineering to predictive modeling, statistical inference, and automated reporting.
Measuring how a brand is perceived and remembered over time, translating tracking data into clear metrics on awareness, consideration, and equity that connect back to business outcomes.
How we work
Every engagement follows the same four stages, so you always know where a project stands and what comes next.
We start with the business question rather than the data. What decision are you trying to make, and what would a useful answer actually look like?
Auditing what you have, cleaning what is messy, and building the pipeline that turns scattered sources into one reliable modeling dataset.
Building and validating the model, testing assumptions, and quantifying uncertainty so the results hold up to scrutiny rather than just looking good.
Findings translated into clear recommendations, plus dashboards or reporting your team can keep using long after the project ends.
About
Tabe Analytics is a boutique data science consultancy managed by Jackson Tabe, an econometrician and data scientist with a Master's from Erasmus University Rotterdam and hands-on experience building advanced marketing models for global brands.
Our core expertise lies in market mix modeling and Bayesian econometrics, combining rigorous quantitative methods with practical business intuition to deliver insights that are both statistically sound and immediately actionable.
Beyond marketing mix work, we bring experience in brand health measurement, tracking how perception and equity shift over time and what that means for long-term growth.
Contact
Interested in working with Tabe Analytics? Send a message and you'll hear back shortly.
or
tabe.analytics@outlook.com